How Social Media Marketing Can Help Your Business

Digital technology has altered the way consumers interact with businesses. This has created an extremely competitive market. The ability to track information about users helps marketers create brand awareness, increase sales, and drive traffic to websites through social media marketing (SMM) which is a type of direct marketing based on interactions between the customer and company. This is a place where business Source can humanize its persona in a unique way that customers are able to connect with.

Article by Emily C.